Having just hosted its final party at San Francisco’s Elbo Room in June after a seven-year weekly residency, the wild dance band and soundsytem Afrolicious has broken out with a new album, “California Dreaming Remixed.” In the midst of its 2014 summer tour that has taken it from the High Sierra Music Festival to clubs and festivals across California and Colorado, New York and DC and back the band has stayed steady and wowed audiences along the way.
Afrolicious has established itself as one of the top live/electronic bands on the scene. Launched as a weekly dance party featuring DJs and brothers Pleasuremaker and Señor Oz alongside percussionists, MCs, and horn players, over the years the band has evolved as founding DJ/producer Pleasuremaker (Joe McGuire) alongside his brother Señor Oz (Oz McGuire) hooked up with some of the most exciting personalities in the Bay Area music scene and started writing original music under the alias Afrolicious. By 2010 the live band version of the music had also adopted that moniker. The 8-to-12 member ensemble mixes its live sound with club-heavy beats and textures. The new CD features some of its best-known original songs remixed by Jamaican dub producer Scientist and Rob Garza of Thievery Corporation, among others.
The deep funk revival was ignited way back in the 90s by The Poets of Rhythm in Germany, the Dap-Kings family in New York or, before anyone else, The Greyboy Allstars in San Diego, where a new instrumental soul band is following in the footsteps of its elders: The Sure Fire Soul Ensemble. Their blend of influences from those 3 legendary bands is surely addictive, and their first 45 is announcing some great news for the future!" - Paris Djs
"A few months back, San Diego collective The Sure Fire Soul Ensemble released a heavy instrumental 7” titled “Layin Low” b/w “IB Struttin” which packs a punch. Both the A & B sides have everything that we’re looking for in this style of music, heavy drums, funky horns, guitars and beefy baselines and a nice Afro flair to round things out." - Hot Peas & Butta
"I’d hazard a guess, but there aren’t too many outfits branding themselves ‘heavy cinematic soul” bands in San Diego, let alone any other place. That’s a very specific niche and sound, and from what we’re hearing so far, these guys have it on lock.
Atmospheric, funky, and the moody is the vibe TSFSE give off. If you are a fan of the organ (and we know you are), some gritty Funk, and beautiful original soundtracks, these guys are for you." - Flea Market Funk